Skip to main content

Pepper robot’s future uncertain as SoftBank suspends production

Reports of Pepper’s demise are greatly exaggerated, but the robot’s long-term future is certainly hanging in the balance.

Marketed as “the world’s first humanoid robot able to recognize faces and basic human emotions,” owner SoftBank had high hopes for Pepper when it went on sale for 198,000 yen ($1,790) in 2015.

Recommended Videos

But an apparent lack of interest among businesses and individuals prompted the Japanese tech giant to halt production of the 120-cm-tall (3.9 foot) robot last summer, according to a Reuters report this week that also said only 27,000 units were ever made.

Another media outlet quoted a SoftBank spokesperson as denying that Pepper has been consigned to the trash heap, insisting the company will resume production of the robot “if demand recovers.”

Pepper was created in collaboration with French robotics firm Aldebaran, which SoftBank later bought, and manufactured by Foxconn in Taiwan.

The humanoid robot can hold a basic conversation and apparently read the emotions of the person it’s conversing with and respond accordingly. SoftBank chief Masayoshi Son said at the time of Pepper’s launch that its ability to dance, sing, and tell jokes meant the robot could even act as a friendly companion and family entertainer.

Besides targeting individual consumers, SoftBank also worked to deploy Pepper in places such as department stores , museums , restaurants , airports , and office receptions around the world, but its limited functionality left the company struggling to make the robot a success.

Even in Japan, where Pepper was a regular fixture inside SoftBank’s cell phone stores, the robot was often ignored by customers or simply switched off by staff.

SoftBank is reportedly now in talks with Aldebaran about possible job cuts as the Toky0-based company considers scaling back its once lofty robotics-based ambitions.

If SoftBank does eventually turn its back on Pepper, it certainly won’t be the first company to make such a move. Honda, for example, retired its impressive Asimo biped robot in 2018 after decades of development, while Sony stopped selling its Aibo robot dog in 2006 before launching a new version in 2018 . With that in mind, there’s hope for Pepper yet.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Google just gave vision to AI, but it’s still not available for everyone
Gemini Live App on the Galaxy S25 Ultra broadcast to a TV showing the Gemini app with the camera feature open

Google has just officially announced the roll out of a powerful Gemini AI feature that means the intelligence can now see.

This started in March as Google began to show off Gemini Live, but it's now become more widely available.

Read more
This modular Pebble and Apple Watch underdog just smashed funding goals
UNA Watch

Both the Pebble Watch and Apple Watch are due some fierce competition as a new modular brand, UNA, is gaining some serous backing and excitement.

The UNA Watch is the creation of a Scottish company that wants to give everyone modular control of smartwatch upgrades and repairs.

Read more
Tesla, Warner Bros. dodge some claims in ‘Blade Runner 2049’ lawsuit, copyright battle continues
Tesla Cybercab at night

Tesla and Warner Bros. scored a partial legal victory as a federal judge dismissed several claims in a lawsuit filed by Alcon Entertainment, a production company behind the 2017 sci-fi movie Blade Runner 2049, Reuters reports.
The lawsuit accused the two companies of using imagery from the film to promote Tesla’s autonomous Cybercab vehicle at an event hosted by Tesla CEO Elon Musk at Warner Bros. Discovery (WBD) Studios in Hollywood in October of last year.
U.S. District Judge George Wu indicated he was inclined to dismiss Alcon’s allegations that Tesla and Warner Bros. violated trademark law, according to Reuters. Specifically, the judge said Musk only referenced the original Blade Runner movie at the event, and noted that Tesla and Alcon are not competitors.
"Tesla and Musk are looking to sell cars," Reuters quoted Wu as saying. "Plaintiff is plainly not in that line of business."
Wu also dismissed most of Alcon's claims against Warner Bros., the distributor of the Blade Runner franchise.
However, the judge allowed Alcon to continue its copyright infringement claims against Tesla for its alleged use of AI-generated images mimicking scenes from Blade Runner 2049 without permission.
Alcan says that just hours before the Cybercab event, it had turned down a request from Tesla and WBD to use “an icononic still image” from the movie.
In the lawsuit, Alcon explained its decision by saying that “any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account.”
Alcon further said it did not want Blade Runner 2049 “to be affiliated with Musk, Tesla, or any Musk company, for all of these reasons.”
But according to Alcon, Tesla went ahead with feeding images from Blade Runner 2049 into an AI image generator to yield a still image that appeared on screen for 10 seconds during the Cybercab event. With the image featured in the background, Musk directly referenced Blade Runner.
Alcon also said that Musk’s reference to Blade Runner 2049 was not a coincidence as the movie features a “strikingly designed, artificially intelligent, fully autonomous car.”

Read more