Chinese electronics manufacturer Hisense’s desire to expand its presence in the U.S. is a poorly kept secret, if it is one at all. When you
lay claim to floorspace normally designated for Microsoft
, and do so at America’s biggest consumer electronics event, eyebrows get raised in the US of A.
Now, on the heels of that splash comes another: Hisense has announced that two of its new televisions will now be available on Amazon. The 55-inch T710 and the 65-inch K560 – both showcased at CES 2013 – are full-featured, 3D-enabled Smart TVs, and their presence on Amazon makes a strong statement to the U.S. CE industry.
The company had previously limited its business to a select few big-box retailers, including Costco and Walmart, but it seems it is ready to diversify and carve out a larger market share. More importantly, however, this move positions Hisense to make a power play during the holiday season, when the rubber meets the road for all consumer electronics manufacturers.
Hisense’s TVs have already acquired a reputation for sliding in beneath the price points of competing products, and the company has established itself as a value brand, avoiding the less flattering budget brand tag. If you’re looking for a sure bet, you’re certain to hear plenty more about the Chinese manufacturer that’s making a bid to become the Middle Kingdom’s version of Samsung.
